While Virat Kohli’s on-field aggression and discipline have inspired millions, his off-field journey as an investor is equally fascinating. The cricket icon has built a diverse investment portfolio, betting on young Indian startups that align with his passion for fitness, lifestyle, and innovation.
From athleisure brands to tech platforms, Kohli’s business choices show that he’s as strategic with money as he is with the bat. Let’s explore the startups Virat Kohli has funded and how he’s helping fuel India’s entrepreneurial growth.
| Startup / Venture | Sector / Focus | Notes & Highlights |
|---|---|---|
| Agilitas Sports | Sportswear / Athleisure | In 2025, Kohli invested ~₹40 crore for a ~1.94% stake. |
| Rage Coffee | FMCG / Coffee & Beverage | Kohli invested (date ~2022) and also became brand ambassador. |
| Blue Tribe | Plant-based / Alternative Meat | Co-invested with Anushka Sharma. Focuses on plant-based meats (nuggets, patties, etc.). |
| Universal Sportsbiz (USPL) | Fashion / Retail | Kohli invested via Cornerstone Sports. USPL houses brands like Wrogn. |
| Digit Insurance (Go Digit) | Insurtech / Fintech | Kohli (with Anushka Sharma) invested ~₹2 – 2.5 crore. After IPO in 2024, his stake is said to have appreciated. |
| Chisel Fitness | Health / Fitness Centers | Kohli holds ~30% stake; invested substantially; chain of gyms across India. |
| Hyperice | Wellness / Recovery Tech | Kohli became an athlete-investor and global ambassador. |
| Galactus Funware / MPL | Gaming / Tech | Virat invested via debentures in Galactus Funware (parent of MPL). |
| Wrogn / One8 (own ventures) | Fashion / Lifestyle | Though these are brands he co-founded / owns rather than external investments, they are integral to his entrepreneurial identity. |
List Of Startups Funded by Virat Kohli
Rage Coffee
- In March 2022, New Delhi-based Rage Coffee received an undisclosed investment from Virat Kohli. The brand aims to use his support to scale production, introduce innovative products, and expand its market reach through unique campaigns.
Blue Tribe
- Blue Tribe is a plant-based food startup offering healthy alternatives to animal meat. Both Virat Kohli and Anushka Sharma have invested in this venture to support sustainable eating habits and promote a healthier lifestyle.
Universal Sportsbiz Pvt. Ltd. (USPL)
- In 2020, Kohli invested around ₹19.3 crore in Universal Sportsbiz Pvt. Ltd., a fashion enterprise that creates youth-oriented, sports-inspired clothing lines. The company’s vision aligns with Kohli’s passion for lifestyle and contemporary fashion.
Digit Insurance
- Virat Kohli and Anushka Sharma jointly invested approximately ₹2.2 crore in Digit Insurance, a fast-growing insurtech startup. Their investment has proven strategic, as Digit has emerged as one of India’s leading digital insurance companies, even going public in 2024.
Chisel Fitness
- In 2015, Virat Kohli partnered with Chisel Fitness and CSE to launch a nationwide chain of premium fitness centers. He reportedly invested around ₹90 crore in the venture, marking his strong entry into India’s booming health and fitness industry.
Hyperice
- Hyperice is a global wellness and recovery brand that produces high-performance massage and recovery devices. Virat invested an undisclosed sum in the company, supporting its growth and promoting wellness products to a broader audience.
Galactus Funware Technology Pvt. Ltd. (MPL)
- Expanding into gaming and technology, Kohli invested in Galactus Funware Technology Pvt. Ltd., the parent company of Mobile Premier League (MPL). In early 2019, he acquired debentures worth ₹33.42 lakh, signaling his interest in India’s thriving gaming ecosystem.
One8
- Kohli’s own brand, One8, began as a premium athleisure label and has since diversified into multiple verticals. It now includes the popular restaurant chain One8 Commune, located across India, and a sneaker collaboration with PUMA, reinforcing Kohli’s stylish and sporty brand identity.
WROGN
- One of Kohli’s most recognizable ventures, WROGN breaks conventional fashion norms with its bold and trendy designs. Owned by Virat, the brand has gained huge popularity among the youth and even became an official sponsor of the IPL team Royal Challengers Bangalore (RCB).
FC Goa (ISL Franchise)
- Virat Kohli also holds a 12% ownership stake in FC Goa, a prominent team in the Indian Super League (ISL). His association with the club highlights his love for football and belief in promoting sports across disciplines in India.
Nueva Restaurant
- Located in RK Puram, New Delhi, Nueva is a fine-dining restaurant co-owned by Virat Kohli and Anushka Sharma. The restaurant is known for serving exquisite South American cuisine and has become a go-to spot for fans and food lovers alike.
FAQs
How many startups does Virat Kohli own or invest in?
Virat Kohli has invested in and co-owns more than a dozen startups and brands across diverse industries — including fitness, fashion, food, gaming, insurance, and wellness. Some of his most notable ventures are WROGN, One8, Chisel Fitness, Blue Tribe, and Digit Insurance.
Did Kohli reject any big endorsement deals recently?
Yes—he declined a ₹300 Cr renewal offer from Puma to join Agilitas as an owner-creator.
What was Virat Kohli’s first business venture?
Kohli’s first major business venture was WROGN, a youth fashion brand he co-founded in partnership with Universal Sportsbiz Pvt. Ltd.
Did Virat invested in sports team?
Yes, Virat Kohli holds a 12% stake in FC Goa, a football team competing in the Indian Super League (ISL).
Is Virat Kohli invested in Blue Tribe?
Yes, Virat and Anushka invested in Blue Tribe, a startup producing plant-based meat alternatives.
Did Kohli has his investment in UAE Royals?
Virat Kohli was also an investor in the UAE Royals, a tennis team that competed in the International Premier Tennis League (IPTL).
